Shopify Plus gives growing ecommerce businesses the flexibility to manage larger sales volumes, streamline store operations, and create better shopping experiences. However, as a business expands, managing customer relationships, increasing order value, handling support requests, and coordinating daily tasks can become more demanding. The correct apps, including several must have apps for Shopify stores, can help Shopify Plus merchants manage these responsibilities without adding manual work. The best Shopify Plus apps depend on what a business wants to improve.
This guide covers useful Shopify Plus apps for different business functions, explains their main features, and highlights what to consider before installing them.
What Are Shopify Plus Apps?
Shopify Plus apps are applications that extend the functionality of a Shopify Plus store. They allow merchants to add features, connect external services, automate workflows, and manage business processes through integrations with their ecommerce platform. For example, a merchant can use one of the Shopify email marketing apps to send personalized campaigns, a customer support platform to manage conversations across channels, and an upselling app to recommend relevant products during the shopping journey. Shopify Plus merchants can also use Shopify's built-in capabilities alongside third-party apps. The goal is to create a setup that supports business requirements without paying for overlapping features or adding unnecessary complexity.
What to Look for in Shopify Plus Apps
Before installing an app, Shopify Plus merchants should evaluate whether its features meet their current requirements and can support future growth.
- Shopify Plus compatibility: Make sure the app supports your Shopify plan, store configuration, and intended functionality. This is especially important for checkout customization, advanced automation, and other features that may have specific plan or integration requirements. Review the app's documentation to confirm that it works with your existing setup before installing it.
- Scalability: Consider whether the app can handle your business as order volumes increase, customer lists expand, and product catalogs become larger. Growing merchants should also check usage limits, plan restrictions, and whether additional features are available when more advanced workflows or higher volumes become necessary.
- Customization options: Choose apps that support your business needs, from automation to promotions. Select a Shopify theme that fits your brand and product catalog, customize Shopify theme settings to maintain brand consistency, and add compatible apps to extend store functionality.
- Reporting and analytics: Select apps that provide meaningful data about their performance and business impact. Metrics such as conversion rates, average order value, repeat purchases, campaign engagement, and support resolution times can help you understand what is working and identify areas that need improvement.
- Performance and reliability: Check how the app affects storefront speed, mobile usability, and the performance of important pages. Review its compatibility with your theme and other installed apps, along with its reliability and support history. Pairing your apps with one of the fastest Shopify themes and following Shopify image optimization best practices helps keep pages quick. An app should improve a specific part of your business without introducing unnecessary delays or technical conflicts.
- Security and data handling: Review the permissions an app requests and understand how it accesses, processes, stores, and shares customer or order information. Check its privacy policy, data protection practices, and relevant compliance information, especially if the app handles customer details, payment-related workflows, or other sensitive business data.
- Pricing and customer support: Compare subscription plans, usage-based charges, order or contact limits, and additional fees before making a decision. Also, evaluate the quality of documentation, available support channels, and response options. An app that fits your current budget should also offer reasonable value as your business grows.
The best Shopify Plus app is not necessarily the one with the most features. Prioritize tools that address a specific business challenge, integrate well with your existing setup, and deliver measurable value without adding unnecessary cost or complexity.
Best Shopify Plus Apps for Growing Ecommerce Stores
These apps help with different parts of running an ecommerce store, including marketing, sales, customer support, and subscriptions. Choose the ones that best match your store's needs.
1. Klaviyo – Email and SMS Marketing
Klaviyo is one of the best Shopify Plus apps for merchants who want to create personalized marketing campaigns and build stronger customer relationships. It brings customer data and marketing activities together to support Shopify marketing automation, helping brands send relevant messages based on shopping behavior, purchase history, and engagement.
Shopify Plus merchants can use Klaviyo to automate welcome emails, abandoned-checkout reminders, post-purchase messages, and win-back campaigns for inactive customers. Its AI-powered tools help businesses develop campaign content, organize customer segments, and create automated workflows. Depending on the selected plan and available features, merchants can also set up a Shopify WhatsApp integration, mobile push, and other customer communication channels. By connecting Shopify data with supported integrations, Klaviyo helps growing ecommerce businesses manage customer communication across different stages of the buying journey.
Price: Free, SMS $15/month, Email $20/month
Review: 4.7 (3362)
Key Features:
- Email and SMS campaign creation and management
- Automated welcome emails, abandoned-checkout reminders, and post-purchase follow-ups
- AI-powered campaign content creation and personalization
- Multichannel marketing across email, SMS, WhatsApp, and mobile push, where available
- Real-time customer data integration with Shopify and supported third-party apps
- Campaign performance tracking and conversion reporting
- Personalized product recommendations and customer retention workflows
- Automated marketing flows triggered by customer activity
- Integration with ecommerce and marketing platforms for unified customer data
2. Shopify Flow – Workflow Automation
Shopify Flow is a must-have app workflow automation tool that helps Shopify Plus merchants reduce manual work and manage everyday store operations more efficiently. It allows businesses to create automated processes using triggers, conditions, and actions, making it easier to handle repetitive tasks as order volumes and operational demands increase.
For example, a merchant can automatically tag high-value orders, notify the team when inventory runs low, or flag orders that require further review. Shopify Flow also connects with supported apps and external services, allowing merchants to build workflows around their existing business processes.
Price: Free
Review: 4.7 (14,627)
Key Features:
- Automated workflows for orders, inventory, marketing, and other store operations
- Trigger-based rules that respond to specific store events
- Conditional logic to customize workflows for different business requirements
- Automatic order tagging, inventory alerts, and internal notifications
- Hundreds of workflow templates for common ecommerce tasks
- Integration with supported apps and services, including Slack and Google Sheets
- Support for tags, metafields, and eligible B2B workflows
- Multiple actions within a workflow to handle more complex processes
3. SellMore – Post-Purchase Upselling
SellMore helps Shopify Plus merchants increase order value by presenting relevant product offers during and after checkout. Instead of relying only on the initial purchase, merchants can suggest complementary items, product bundles, or special discounts, such as a Shopify automatic discount on an add-on, when customers are more likely to consider an additional purchase.
For example, a skincare brand could recommend a matching moisturizer after a customer buys a cleanser, while an electronics store could offer compatible accessories. Shopify Plus merchants can also use eligible checkout customization features to display relevant offers within supported checkout experiences. This makes SellMore a best Shopify Plus app option for businesses looking to build targeted upsell funnels and generate additional revenue from existing orders.
Price: Free, Starter $9.99/month, Growth $ 19.99/month, Pro $29.99/month
Review: 5.0(3)
Key Features:
- One-click upsell offers after a customer completes a purchase
- Checkout offer components for eligible Shopify Plus setups
- Product recommendations based on complementary items and customer interests
- Cross-selling, order bumps, bundles, and discount promotions
- Upsell placements on supported post-purchase, thank-you, and order-status pages
- AI-assisted product recommendations for creating relevant offers
- Countdown timers for eligible promotional offers
- Customer feedback surveys on supported post-purchase pages
- Options to add multiple products through supported post-purchase purchasing flows
4. Judge.me – Product Reviews and Social Proof
Judge.me helps Shopify merchants collect customer feedback and display product reviews across their storefronts. These reviews give shoppers useful information about product quality, fit, and real customer experiences, helping them make more informed purchasing decisions.
For Shopify Plus merchants managing large product catalogs, Judge.me can simplify review collection and make customer feedback visible across relevant product pages. Merchants can collect written reviews, photos, and videos, then display them through customizable review widgets. The app also supports review sharing and integrations that help businesses use customer feedback across different marketing channels. As one of the best Shopify Plus apps for building buyer confidence, Judge.me can help brands strengthen product credibility, improve the shopping experience, and encourage customers to share their experiences after a purchase.
Price: Free, Awesome $15/month
Review: 5.0 (48,224)
Key Features:
- Automated review request emails after eligible customer purchases
- Collection of written product reviews, star ratings, photos, and videos
- Customizable review widgets, testimonial displays, and review carousels
- Review management tools for organizing and displaying customer feedback
- Review imports from supported platforms, including Amazon, Etsy, and other review apps
- Review syndication to supported channels, including Google, Meta, and Shop App
- Social sharing options for showcasing customer feedback
- Coupons and referral features to encourage customer engagement and repeat purchases
- Search-friendly review displays and supported SEO features
5. Gorgias: AI, Helpdesk & Chat
Gorgias helps Shopify Plus merchants manage customer support and sales conversations from a centralized platform. It brings messages from supported channels into one workspace and connects them with relevant Shopify customer and order information. This allows support teams to respond to questions about deliveries, returns, product details, and order updates without constantly switching between different tools.
For growing ecommerce businesses, Gorgias combines helpdesk features with AI-powered support and shopping assistance, making it a strong option among Shopify live chat apps. Merchants who want a simpler starting point can also compare it with the Shopify Inbox app. Its AI tools can handle eligible customer inquiries, help shoppers find suitable products, and direct more complex requests to human agents. This makes it one of the best Shopify Plus apps for businesses looking to manage increasing support volumes while improving the customer experience.
Price: Starter plan $10/month, Basic plan $60/month, Pro plan $360/month, Advanced plan $900/month
Review: 4.3(705)
Key Features:
- Centralized inbox for managing customer conversations across supported channels
- Shopify integration for accessing customer profiles and order details
- AI-powered automation for resolving routine customer inquiries
- AI shopping assistant for product recommendations and purchase guidance
- Automated ticket routing and support workflow management
- Multichannel support across email, live chat, social media, and other supported channels
- Integrations with ecommerce, marketing, and customer service tools
- Customer support analytics and team performance reporting
6. Recharge – Subscription Management
Recharge helps Shopify merchants build a subscription business by making it easier for customers to reorder products on a regular schedule. It works well for stores selling items such as skincare, coffee, supplements, and everyday essentials that customers purchase repeatedly.
Shopify merchants can use Recharge to offer recurring orders and give subscribers more control over their purchases. Customers can manage upcoming deliveries, change products, or adjust their schedules through a self-service portal. Merchants can also use retention tools to address cancellations, recover unsuccessful payments, and encourage customers to continue their subscriptions.
Price: (25-30) $25/month, Starter $99/month, Plus $499/month
Review: 4.8 (3130)
Key Features:
- Automatic recurring billing for subscription orders
- Flexible subscription schedules and delivery options
- Self-service portal for skipping, swapping, or rescheduling orders
- Cancellation prevention tools to help retain subscribers
- Failed payment recovery to reduce involuntary subscription losses
- Customizable product bundles and subscription offers
- Loyalty rewards and credits for eligible subscription programs
- Subscription analytics to monitor recurring revenue and customer retention
- Win-back tools to re-engage former subscribers
7. Yotpo – Reviews, Loyalty, and Customer Retention
Yotpo helps Shopify merchants collect customer feedback and display reviews that give shoppers more information before making a purchase. Customers can share written reviews, star ratings, photos, and videos, helping potential buyers understand other people's experiences with a product.
Shopify merchants can also use Yotpo's review management tools to organize feedback and showcase it across their storefront and supported marketing channels. Its review solution can connect with Yotpo Loyalty, allowing businesses to combine customer feedback with loyalty and referral activities through the relevant products. These features can help brands build buyer confidence and encourage repeat purchases.
Price: Free, Starter $15/month, Pro $119/month
Review: 4.8 (4629)
Key Features:
- Automated email requests to collect product reviews after purchases
- Collection of star ratings, written feedback, customer photos, and videos
- Customizable review widgets, carousels, and review displays for Shopify stores
- Review filters and moderation tools to organize customer feedback
- AI-powered review summaries and prompts, where available
- Review syndication across supported platforms and sales channels
- Google review features to help eligible products and stores display ratings in search results
- Review synchronization with supported third-party platforms
- Integration with Yotpo Loyalty to connect customer reviews with loyalty programs
- Review analytics to help Shopify merchants understand customer feedback and identify opportunities to improve product pages
8. ShipStation Orders & Inventory
ShipStation Orders & Inventory is the best Shopify Plus app that helps merchants manage orders, inventory, and shipping operations from one place. It is useful for growing ecommerce businesses that sell through multiple channels, work with several warehouses, or handle a high volume of shipments.
Shopify merchants can use ShipStation to bring orders from supported sales channels into a centralized dashboard, automate repetitive fulfillment tasks, and coordinate shipments with connected carriers. The app also supports shipping label creation and shipment tracking, helping businesses organize their fulfillment process as order volumes increase.
Price: Starter $14.99/month, Standard $29.99/month, Premium $349/month
Review: 4.2(707)
Key Features:
- Centralized order management across supported sales channels
- Inventory synchronization between connected stores and marketplaces
- Integration with supported shipping carriers, including UPS, USPS, FedEx, and DHL
- Shipping label creation for individual orders or bulk shipments
- Automated order processing, tagging, batching, and routing rules
- Shipment tracking and branded tracking pages, where supported
- Returns and exchanges management through compatible features
- Warehouse and fulfillment coordination for growing operations
- Support for domestic and international shipping workflows
- Reduced manual work through automated fulfillment processes
9. Smile.io – Customer Loyalty & Rewards Program
Smile.io is a best Shopify Plus app that helps merchants encourage repeat purchases through points, rewards, referrals, and VIP programs. Shopify merchants can build a loyalty experience that matches their brand and gives customers extra value for shopping with them.
With Smile.io, businesses can reward customers for eligible purchases, offer benefits to their most loyal shoppers, and motivate existing customers to recommend their store to others. Merchants can also connect the loyalty program with supported marketing and review tools to create a more consistent customer experience. This can help growing ecommerce brands strengthen customer relationships and encourage long-term engagement.
Price: Free, Essentials $15/month, Standard $79/month, Growth $199/month
Review: 4.9(4623)
Key Features:
- Points-based loyalty programs that let customers earn and redeem rewards
- Referral campaigns that encourage customers to recommend your store
- VIP tiers with exclusive benefits for loyal shoppers
- Customizable rewards, program rules, and branding options
- Loyalty displays on supported store pages and customer account areas
- Promotional campaigns, such as bonus-point events and special VIP offers
- Integrations with tools such as Klaviyo, Judge.me, and Gorgias, where supported
- Loyalty analytics to track participation and evaluate program performance
10. Appstle℠ Subscriptions App
Appstle Subscriptions is a best Shopify Plus app for merchants who want to offer recurring purchases and subscription boxes. It suits businesses selling products such as skincare, coffee, supplements, and other items customers buy regularly. Merchants can create subscription plans, automate recurring payments, and give customers flexible options for managing their orders.
Appstle also provides tools for subscription retention, loyalty incentives, and cancellation management, helping growing Shopify Plus stores manage recurring orders and encourage long-term customer relationships.
Price: Free, Starter $10/month, Business(Biz) $30/month, Business Premium $100/month
Review: 5.0(8971)
Key Features:
- Recurring subscriptions and automated payment processing
- Customizable subscription plans and trial options
- Build-a-box functionality for personalized subscription bundles
- Customer portal for managing and updating subscriptions
- Loyalty rewards, discounts, and promotional gifts
- Cancellation management and subscriber retention tools
- Product upselling and bundle offers
- Multilingual support for eligible storefronts
- Automation tools for subscription management
- Integrations with compatible Appstle apps and third-party tools
Final Thoughts
The best Shopify Plus apps are those that address your store's specific needs and make daily operations easier to manage. Whether you want to improve email marketing, automate workflows, increase average order value with upsell tools or Shopify discount apps, strengthen customer loyalty, or simplify fulfillment, choose tools that offer practical benefits without creating unnecessary complexity.
Selecting suitable Shopify Store themes helps growing ecommerce businesses maintain consistent branding, present products clearly, and deliver a seamless shopping experience across different devices.
Start by identifying the biggest challenge in your business and evaluating apps based on compatibility, integrations, pricing, and scalability. Once you understand how a tool performs, you can expand your app stack according to your next priorities. A carefully selected combination of apps can help your Shopify Plus store operate more efficiently while supporting a better customer experience.
Frequently Asked Questions
1. Are there apps specifically designed for Shopify Plus merchants?
Some apps offer features, integrations, or plans intended for Shopify Plus businesses, while many work across multiple Shopify plans. Check each app's documentation and plan requirements to confirm that it supports your intended functionality.
2. Do Shopify Plus merchants need special apps for checkout customization?
Not every checkout customization requires Shopify Plus. However, certain advanced checkout capabilities and customization options are restricted to Shopify Plus or depend on specific Shopify features and app integrations. Verify the current requirements before choosing a checkout-related app.
3. How should I choose the best Shopify Plus apps for my store?
Start by identifying your main business challenge, such as customer retention, checkout improvements, support management, or operational automation. Then compare apps based on compatibility, integration options, scalability, security, pricing, and customer support. Test your chosen app to determine whether it delivers measurable value.
4. Can Shopify Plus apps help increase average order value?
Yes. Upselling, cross-selling, and product bundling apps can recommend relevant products or complementary items during the shopping journey. Results depend on offer relevance, product pricing, customer behavior, and how the offers are implemented. Track average order value alongside conversion rate to evaluate their impact.
5. How many apps should a Shopify Plus store install?
There is no fixed number of apps every store should use. Focus on the tools that support essential business processes and avoid installing multiple apps with overlapping functionality. Review app performance, ongoing costs, and integrations regularly as your store grows.