Metafields are powerful tools that let you add extra, custom information to your Shopify store — beyond the standard product descriptions, pages, or collections. Think of them as flexible fields where you can store unique data like extra product details, specifications, or custom content that isn’t built into Shopify by default.

Metaobjects take this a step further by allowing you to create reusable custom data structures. They help you organize complex information into structured objects that you can use across your store — like FAQs, recipes, or custom testimonials — without repeating yourself.